The journey began with an initial moment of exchange between the designers, selected from across Italy, and the participating agencies, an invaluable opportunity to engage directly with different design approaches and to discover the Print Club Torino space, a hub for the local creative community and a reference point for graphic experimentation and collaborative production. In a subsequent meeting, the screen printing process, central to the entire project, was introduced. A hands-on demonstration in the lab, combined with access to a dedicated online course, allowed all participants to gain familiarity with the technique and its tools.
Designing between fiction and reality
Following the introductory phase, each group began developing its own visual project, working from a concept tied to the theme of fake news. The process included moments of exchange and feedback that helped refine the graphic proposals and transform them into two-color posters to be produced using screen printing techniques. The experience culminated in an intensive collective printing day at the workshop, where each group manually printed their final work, fully immersing themselves in the production phase. The posters were later exhibited during the Graphic Days® festival and under the porticoes of Corso San Martino as part of the Spazio Portici project, bringing the results directly into the heart of the urban space.
Fake news: when a lie becomes image
Since its inception in 2017, the Pandemonio format has offered a yearly collective design journey centered on a specific theme. For this edition, the focus was on fake news, explored with irony and critical thinking, encouraging participants to reflect on what makes news believable, how trust is built, and where the boundaries lie between truth and fabrication. From the false death of Napoleon Bonaparte in 1814 to the Great Moon Hoax published by The Sun in 1835, fake news has always been a powerful and dangerous communication tool. It can stir emotions, manipulate opinions, and reshape the perception of facts. The result of this exploration is a powerful visual collection, full of ambiguous messages, misleading images, visual reflections, and typographic provocations. A creative exercise that shows how design plays an active role in shaping meaning and why it's essential to use it with clarity, responsibility, and awareness.
The agencies involved in the 2024 edition were: Bianco Tangerine, Herman Studio, Studio Grandhotel, New Tab Studio, no panic agency, Sixeleven, Studio Armando Testa, Undesign, Quattrolinee, and Imperfect Comunicazione.
